Iuter is an Italian streetwear brand founded in Milan in 2002 by a group of boys who grew up in music, graffiti and snowboarding. The beginnings remain very close to the Italian snow scene, but over the years the brand has evolved, becoming a symbol of Italian streetwear: young Milanese have built a constantly growing reality, a group of passionate friends who have merged their background with external influences to create something unique, which can be recognized at first sight. Each collection is created and produced entirely in Italy: the nerve center of the production is in Milan and Iuter personally takes care of every stage of the process - modeling, printing, fabrics, and packaging.