The Converse Rubber Shoe Company was founded in 1908 near Boston, producing winter shoes with a rubber sole, to protect themselves from the cold. The progressive birth of sports disciplines, in particular basketball, brings Converse to move production, focusing on basketball sneakers after an initial period dedicated to tennis; the key year remains 1917, when the first basketball shoe in history is introduced. The Converse All Stars feature a durable canvas upper, reinforced by a rubber toe: an essential but tremendously effective design, so much so that a phenomenon of the time like Chuck Taylor asks to be able to wear it and participate in the assembly of the shoe from 1932 , to give advice on how to improve traction and stability.

The Chuck Taylor All Star today is a worldwide phenomenon, adopted by the most diverse sub-cultures thanks to an incredible versatility.

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