Established in early 2015 in Milan by the art director Giorgio Di Salvo, UNITED STANDARD is the new answer to the contemporary cultural offer as a merging point of two distinct values: aesthetics and functionality. The UNITED STANDARD project is a streetwear line equally focused on accessories and clothing. The strength of the brand lies in the technical and multifunctional features of all products, offering a collection that values the practical element, as well as giving strong attention to the aesthetical form. The brand name was chosen both in terms of a united-standard, as an expression of a contemporary collective cultural consciousness, and of union-of-standards, as the combination of several distinct significant elements. UNITED STANDARD is developing a tight calendar of cultural offerings for the next collections, ranging from fashion, music and art.