MEDICOM TOY was born in 1996 with the motto “we create things that we really want and we don't conceive products only on the basis of marketing”. Starting with KUBRICK in 2000 and BE @ RBRICK in 2001, the brand creates designs and characters from movies, TV, video games and pop culture. BE @ RBRICK, the bear-shaped figure, is introduced on the occasion of the 100th anniversary of the creation of the bear, as a "digital version of the bear". Today, BE @ RBRICK is known as an “artistic game” and has been the subject of collaborations with important brands, achieving global success.

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