J.W. Foster & Sons began producing running shoes with studs in 1890, among the first ever, but it must wait until 1958 and the merger with Reebok to establish itself on the market: the Boston brand won the limelight at the same speed as the African antelope to which it owes its name, burning the stages and establishing itself with continuous innovations. The early 80s are the realm of fitness and aerobics, which the brand rides giving life to the Reebok Freestyle; in the following years he also devoted himself to other sectors, linking the first relationships with tennis and basketball. The change of the Reebok logo in 1986, with the removal of the Union Jack in favor of a more modern design, is the first step of a profound restyling: Reebok tightens ties with international sportsmen such as Venus Williams, Ryan Giggs and Shawn Kemp, becoming the most casual and versatile alternative to the usual sports models of that time. The real turning point took place in 1983 with the debut of the Classic Leather, one of the few sneakers capable of following market trends and upsetting them at the same time: the light silhouette of these low sneakers is inspired by the world of tennis, adding a leather upper and small minimal details with a light and slender structure. An unprecedented point of reference, followed only a few years later by the Reebok Club C 85 - tennis shoes are no longer simple shoes, but a true style phenomenon. Another key date is 1989: the debut of Pump technology on shoes of the same name is a bolt from the blue, with Dee Brown who literally makes them fly at the top of the most requested basketball shoes with an incredible performance at the race of the dunks: designed by Paul Litchfield, the Reebok Pump have a button on the label and a hole in the heel, to inflate and deflate them at will - Reebok is among the few that can afford to launch a gauntlet to Nike's Air technology. The Shaq Attaq of the young Magic star and especially the 1996 Reebok Question, designed for "The Answer" Allen Iverson, are two fundamental steps to understand how far the Reebok development team was; in the 90s the Sole-Trainer technology, the precursor of Hexalite, the advanced honeycomb-shaped cushioning system installed in the sole of the latest Reebok sneakers, also made its debut. In the same period, the Reebok Ventilators become the first running sneakers with perforated side inserts for better breathability, the perfect hybrid between performance and lifestyle sneakers. In 1994, via the laces and most of the side panels: the Instapump Fury upset the world of running shoes with a slim silhouette without any superfluous elements, consisting of an upper, a very light Graphlite sole and an inflatable air cushion on the tab. A century of successes behind and a story still to be written in front: join Reebok!

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