Obey

Obey: streetwear born from street art

Obey is one of the most iconic brands in contemporary streetwear culture. The label was created from the artistic project of artist and designer Shepard Fairey, a key figure in the international street art scene.

The brand represents the intersection of art, urban culture and contemporary fashion, transforming iconic graphics and visual messages into clothing recognized worldwide.

The history of Obey

The Obey project began in the late 1980s as an artistic experiment connected to street art and skate culture. Shepard Fairey started spreading stickers and posters featuring the famous "Andre the Giant Has a Posse" graphic, which later evolved into the iconic Obey symbol.

Over the years the artistic project developed into a globally recognized streetwear brand while maintaining its original creative and independent spirit.

The Obey aesthetic

The Obey style is defined by bold graphics and references to pop culture, music and street art. The collections combine elements of classic streetwear with workwear and military influences, creating contemporary and recognizable garments.

The brand's graphics often draw inspiration from art, politics and urban culture, making each piece part of a broader visual narrative.

Streetwear and urban culture

Obey remains one of the most influential names in global streetwear thanks to its strong cultural identity. The brand continues to shape streetwear culture through collaborations, artistic projects and new collections.

Obey at Metrò Concept Store

Metrò Concept Store selects brands that represent international streetwear culture and the evolution of contemporary design. Obey perfectly fits this vision thanks to its deep connection with street art and urban culture.

On metroconceptstore.com you can discover a curated selection of Obey garments including t-shirts, wovens, hoodies, jackets and pants designed for authentic streetwear style.

Discover the Obey collection available at Metrò Concept Store.