Chinatown Market is a streetwear brand born from the mind of Mike Cherman. A long story, made up of mistakes and rebirths. But above all about freedom.Today Chinatown Market is based in Los Angeles and has become a staple of streetwear. In the shop work dreamers, madmen and visionaries. The important thing is that they live with the same spirit of the smiley faces they print on t-shirts. The brand launches jerseys, pants, tracksuits, sweatshirts, jackets and a myriad of accessories (footballs and basketballs like smileys are the best). Its collections are full of references to the city of New York and bootlegs, that is, prints and graphics that make fun of some symbols of pop culture, thus giving them a new meaning.
The Converse Rubber Shoe Company was founded in 1908 near Boston, producing winter shoes with a rubber sole, to protect themselves from the cold. The progressive birth of sports disciplines, in particular basketball, brings Converse to move production, focusing on basketball sneakers after an initial period dedicated to tennis; the key year remains 1917, when the first basketball shoe in history is introduced. The Converse All Stars feature a durable canvas upper, reinforced by a rubber toe: an essential but tremendously effective design, so much so that a phenomenon of the time like Chuck Taylor asks to be able to wear it and participate in the assembly of the shoe from 1932 , to give advice on how to improve traction and stability.
The Chuck Taylor All Star today is a worldwide phenomenon, adopted by the most diverse sub-cultures thanks to an incredible versatility.
Daily Paper is an Amsterdam- based fashion and lifestyle brand established in 2012 by three childhood friends. The once blog established by Hussein, Jefferson and Abderrahmane shared a love for music, art, fashion, and culture, growing the brand into a household name.Fueled by the rich heritage of African culture wrapped in contemporary designs, Daily Paper has truly become one of the fastest growing fashion brands out of Europe. With two collections a year focusing on both men and womenswear, Daily Paper offers timeless designs across accessories, ready to wear and a range of capsules across the season.
Dickies is one of the largest distributors of workwear in the world, an emblem of the most authentic workwear that has its roots in American post-war factories. Founded in 1922 by C.N. Williamson and E. Dickie, Dickies began by manufacturing horse bridles and leather tools and reconverted into a workwear company following the Second World War; the solidity and strength of its garments have become proverbial and have brought the American brand into the restricted list of workwear brands capable of influencing the street culture. Now the Dickies work pants have become a lifestyle garment, four-pocket trousers suitable for everyone thanks with simple lines, soft fit, practical double closure with hook and zip and a patch on the back; chinos are lightweight Dickies pants with a slim cut that can be used with any type of outfit, while jeans use a robust 12.5 oz cotton for maximum protection. The catalog also includes a series of plaid flannel shirts, a timeless must-have to wear with jeans or under one of Dickies' sweatshirts, available in basic colors for a look to spend on a thousand different occasions. Dickies was the first to bring the quality and reliability of workwear to the streets, lightening the design of garments for workers with a careful choice of colors, details and fit while maintaining the anti-tear fabrics. Skaters appreciate the soft fit and resistance to abrasion, a quality appreciated even by those who practice enduro and cross; there is only one brand to pursue your passions, Dickies!
HUF, streetwear brand, characterized by hyper-colored prints.
Sometimes the simple things are those that reach the goal first. Think of stars and stars. Or for example with marija leaves; just put them on a piece of clothing to sell it in an instant, creating a true all-over pattern.
This is one of the sales secrets of Huf, a brand that is actually much more than this and has a history that deserves great respect and has undoubtedly reserved a large chapter in the Streetwear book.
The brand is named after its founder Keith Hufnagel, who grew up in the late 80s in New York. In those days skateboarding was not accepted: it was punk rock, it was hip-hop, it was part of a counterculture of the marginalized misunderstood by the masses. It was a lifestyle that would end up modeling the life of Hufnagel, who later moved to San Francisco to follow his passion and become a professional skateboarder, a fact that led him to travel halfway around the world also supported by the sector.
For this, Hufnagel sees the possibility of returning something to that same community that had raised him, and opens a small boutique in the Tenderloin District of San Francisco; space with the aim of bringing together under one roof the most respected brands that skateboarding, streetwear and sneaker-communities had to offer. Hufnaghel calls his HUFe store, and the store quickly ends up being recognized as the best supplier in the Bay Area for hard-to-find products.
With its rapid and increased popularity, Hufnagel feels the need to launch his line, HUF, assimilating a world and a philosophy of life into a label. A decade after its inception, HUF has evolved into an independent manufacturer of premium clothing, footwear and skateboarding products.
The HUF style is characterized by hyper-colored prints, in addition to the unmistakable pattern of marija leaves in a thousand colors, present on t-shirts, socks and caps. A style that has always been conceived by a skaeboarder for skateboarders, which however is leaving its world to influence the entire fashion scene.
Iuter is an Italian streetwear brand founded in Milan in 2002 by a group of boys who grew up in music, graffiti and snowboarding. The beginnings remain very close to the Italian snow scene, but over the years the brand has evolved, becoming a symbol of Italian streetwear: young Milanese have built a constantly growing reality, a group of passionate friends who have merged their background with external influences to create something unique, which can be recognized at first sight. Each collection is created and produced entirely in Italy: the nerve center of the production is in Milan and Iuter personally takes care of every stage of the process - modeling, printing, fabrics, and packaging.
Obey was born from an idea by Shepard Fairey, a young art student who in 1989 created a graphic inspired by the wrestler Andre the Giant: he has no particular objectives in mind, except to experiment and spread his ideas, but the adhesive quickly becomes an incredible media phenomenon, leading to the creation of Obey Giant in 2001, a brand of skate products driven by passionate and enterprising boys. Behind each collection lies the social and political commitment of the creator, one of the greatest street artists of all time, accustomed to having his say and supporter of freedom of thought and speech
Originally from California, Pleasures was launched by Alex James and Vlad Elkin with a pop-up store in Los Angeles in June 2015. Thanks to its graphics strongly inspired by the punk, metal and grunge scene, Pleasures has quickly established itself as one of the brands trendiest streetwear of recent years
THE ROOTS OF THE STREETWEAR
Founded in 1966, a few meters from the beaches of California, by the environmentalist entrepreneur Douglas Thompkins, The North Face owes its name to the coldest and most impervious side of a mountain, the most difficult and challenging to climb. Throughout the 1960s, The North Face is committed to producing technical mountain clothing and outdoor equipment, gaining the confidence of the world's greatest climbers, challenging the highest and most prohibitive peaks: hence the motto "Never Stop Exploring ", the way of acting at the base of every technology signed The North Face.
The Tommy Jeans collection revisits the style of the 90s by offering the brand's most iconic garments, rich in logos, pervaded by the colors of the American flag and retro graphics that have made Tommy Hilfiger immortal. This capsule collection fuses the vintage design of historic pieces with the influences of contemporary pop culture, re-proposing the classic Tommy denim products, flocked details on short-sleeved T-shirts, Bermuda shorts, jackets and long trousers. The classic color blocks combined with red, white and blue, the cropped tops, the denim jackets: Tommy's preppy look doesn't feel the signs of time thanks to a unique and always recognizable aesthetic
Established at the beginning of 2015 in Milan by the artistic director Giorgio Di Salvo, UNITED STANDARD is the new answer to the contemporary cultural offer as a melting point of two distinct values: aesthetics and functionality. The UNITED STANDARD project is a streetwear line equally focused on accessories and clothing. The strength of the brand lies in the technical and multifunctional characteristics of all products, offering a collection that enhances the practical element, as well as paying close attention to the aesthetic form. The brand was chosen both in terms of united standards, as an expression of a contemporary collective cultural awareness, and in the union of standards, as a combination of several distinct significant elements. UNITED STANDARD is developing a tight calendar of cultural offerings for upcoming collections, ranging from fashion, music and art.
Usual is an independent brand born towards the end of 2016 in the suburbs of Milan. It has a strong and recognizable image, which has its roots in the 90s graffiti scene; in his collections he mixes street art, hip hop and skate quotes to tell the classic suburban stories.